by Ed Zafian
Despite the dismal performances by American men this year in Paris,
I do not know whether Medvedev's above statment is entirely accurate.
By Americans, Medvedev, of course, was merely targeting Andre Agassi
and Pete Sampras. It is true that neither player spent any significant
time on the red clay this year. Where I disagree with the Russian is
that neither player was considered a heavy favorite to get far into
their draw due to injuries and that lack of preparation. It was a
rare instance where both players did not receive any notable heavy
pre-tournament buzz.
Medvedev further intimated that Agassi's 1999 French title was an
"accident." This I can agree with. Agassi's run was a case of tennis
kismet. With little pre-French preparation last year, Agassi was the
right player at the right time with the right draw. Without a strong
commitment by an American (or any other nationality) to devote time
to the clay court season, it is doubtful that there will be a
consistent showing by an individual at Roland Garros. That was
certainly the case this year especially in Agassi's case.
Ironically, while Medvedev criticized the Americans for their lack of
clay court commitment, the Russian admittedly acknowlegded his
disdain for grass. Medvedev did not limit his dislike of the surface
but took down the All England Lawn and Tennis Club while he was at it.
I do not think I need to go into deep detail on this issue as the
Russian's Wimbledon diatribe made major headlines over the past week.
In a addition to his general lambasting of the Club's snobbery,
Medvedev's list of complaints centered around prejudicial treatment
in regards to practice courts and the distribution and quantity of
player badges. While the allegations may not have been all that
shocking, Medvedev actually stating them publicly was the newsworthy
event. Criticizing Wimbledon is pretty much tantamount to telling
your grandmother she smells like moth balls. It is something everyone
knows, but does not say anything about. Practice courts are always
a premium at the AELTC and Sampras is going to get a practice court
and all the time he wants on it no matter what. Likewise, Agassi's
entourage will get all the player passes they want, especially
this year if Steffi Graf is in tow.
Wimbledon is an institution -- and with that comes all the trappings.
Wimbledon spokespeople have already thrown out an olive branch to
personally address these issues with Medvedev. Whether this is a
sincere gesture or just masterful PR on the part of the AELTC, we will
have to wait and see. If Medvedev thought Wimbledon was unfriendly in
the past, with the media attention these statements have already
generated, the grass courts may be the least of his worries.
There are plenty of tennis fans who agree with Navratilova. Kournikova
is the proverbial double-edged sword. We scoff at her for making
millions off-the-court with little correlation to her on-court
performance but recognize the attention to the game of tennis.
This past year I had no trouble convincing a "non-tennis" friend
to attend a match by using the lure of Kournikova (and, oh by the
way, she just happens to be playing Lindsay Davenport). Any talk
is good talk -- and it seems like this Mr. Ed and Ms. Navratilova
have to reluctantly agree on that point.
In an interview with a French national sports daily L'Equipe, Navratilova
made the second statement listed above. This one made me crinkle up
my nose. Is there a vast left wing conspiracy against conservatism
on the WTA Tour? Suddenly I had visions of the WTA upper brass
stopping players in locker rooms ("Sorry Miss Pierce, you can not go
out onto the court wearing shirt with a collar") or sitting grumpily
around a board table at Reebok headquarters ("Introducing the new
line of Venus William turtlenecks!").
There is no question that sex sells and the tennis world is no
exception whether if the WTA Tour is exactly the place to be slinging
blame (or some might say credit) I do not know. The WTA did not
clarify the matter. Jim Fuhse, Director of Player Promotions,
released a statement in response to Navratilova's claim - "Their
glamour is something we neither promote nor shy away from." In other
words, a combination of a "don't-ask-don't-tell" and
"if-you-got-it-flaunt-it" philosophy.
In the past, the women's game was clearly driven by results and
performance. While only four years have gone by, Navratilova has
returned to a very different environment. The days of Anne White's
full bodysuit causing a considerable stir at Wimbledon are long gone.
Tennis is being run as a business and, for lack of a better word,
"packaging" is a big part of it. I do not see the WTA as the
instigator in the promotion of sex on the Tour. They are simply (and
happily) receiving the end-product of clothing companies, agents, and,
most importantly, a brand new breed of players.
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