by Ed Zafian
Prior 2000 Wimbledon debut, Kournikova introduced a new line of sports
bras. Sports bras have taken on a new significance in women's sports.
Not only are they a utilitarian item of clothing, but they have truly
become a badge of honor in women's sports. Case in point, the US
Women's Soccer Team winning the World Championships. The lasting
memory from that victory...Brandi Chastain dropping to her knees and
ripping off her shirt to reveal her Nike sports bra. An image that
was played repeatedly on television and landed Chastain on the
cover of more than one national magazine. So it was only natural for
Kournikova to start her own line blending sports, sex, and capitalism.
In a press conference to announce the line, questioning inevitably
drifted to the Russian's apparently fascinating personal life. In attempt to cut off reporters,
Kournikova deadpanned with the first quote this week..."Let's talk
about bras." Granted I am not quizzed about my personal relationships
on a world-wide stage, but talking about undergarments are as personal
as it gets. I am no expert on the benefits of these lycra wonders,
but I can take a good guess of their intrinsic value. But Kournikova's
goal here is to educate women. No joking here folks. I do not know how
one goes about educating the public about sports bras but my initial
reaction to the bra line slogan, "Only the ball should bounce," was a snicker.
At first I thought this was another media creation, but after seeing
the slogan mentioned in several sources I realized the risque ad phrase was the
real thing. It may work in print, but Kournikova will surely top
her "instant-classic" Charles Schwab ad if these bras ever make it to
the television airwaves.
Kournikova's most notable appearance outside the All England Lawn & Tennis
Club was at, of all places, Buckingham Palace. Kournikova participated
in a doubles match and watched the premier event, a exhibition match
between John McEnroe and Bjorn Borg. Pulling her best denim miniskirt
and four-inch heels out of her suitcase, Kournikova wowed the crowd
and ended up being seated behind a Hugh Grant-less, Elizabeth Hurley. Allegedly
Kournikova whispered to a representative from Russian Vogue magazine
(yes, Russian Vogue -- go figure!), that the statuesque Austin Powers babe "is
so ugly." Needless to say, the tabloids went after this one like a
pitbull alone in a room with a chihuahua. Hurley took the high road
with no official retort, but a Hurley journalist/friend fought back
in print with this claw bearing reply: " Ms. Kournikova has a pudgy
face, no waist, no neck, and the temporary physical appeal of a
spoiled, untrained puppy." Ouch! "love" does mean "nothing" in tennis
afterall!
Moving onto some comic relief (well, technically for some of us that
last paragraph was), a "professional" streaker displayed his family
jewels to the Court 14 spectators and players (Kournikova, Natasha
Zvereva, Amy Frazier and Katie Schlukebir) alike. While Kournikova
was not necessarily the target of the 35-year-old's public display
he did confess "she's cracker" -- a British slang for very attractive.
Kournikova sheepishly covered her face with a towel during this very
different kind of exhibition. When asked about it after the match
Kournikova offered little and simply stated "I was just trying to think about
the match." She has looks and even athletic ability, but is it
just me or is a sense of humor one thing Kournikova lacks? While I
would have returned to the sports bra slogan for the slam-dunk
double entendre, the incident elicited my favorite bad pun tabloid
headline of the fortnight: "Quick Kourni, Kova Your Eyes."
Finally, even the AELTC had some fun with Kournikova. The official Wimbledon
program dubbed the Kournikova-Testud first round match the "Dish of
The Day." This made the last above mentioned quote, pulled from an American
weekly entertainment magazine, even the more humorous. On the tennis
menu, the Russian is certainly a tantalizing appetizer. While
Kournikova may think that we "can't afford it" the truth may just be
that we are saving ourselves for the main course.
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